Overcoming Payment Declines: Fighting the $340B Problem

Overcoming Payment Declines: Fighting the $340B Problem

In 2019, an estimated 10% of the dollar value that reaches online checkout will fail payment authorization, resulting in approximately $340 billion worth of potential eCommerce revenue going unrealized. An estimated 70% of these orders are placed by legitimate customers who can afford the purchase.

Since customers who experience a payment decline generally blame retailers, merchants may lose not only the sale, but also the entire lifetime value of a once-loyal customer. This is too serious to be dismissed as a "cost of doing business."

Download essential eCommerce whitepaper which details:

  • Why merchants should care more about payment declines;
  • Where declines are most likely to occur and to whom;
  • How merchants can recoup lost revenue.

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