Organisations want their dev teams to roll out great new experiences that attract and retain customers while improving their lifetime value. However, today's end users are trained by the Googles, Amazons, and Facebooks of the world to disengage from experiences that aren't technologically advanced, frictionless, omnichannel, and relevant.
Between the constant struggle to find enough developer cycles and the challenge of building modern experiences on legacy infrastructure, organisations are struggling to keep up.
Read this guide to learn about:
- Modern identity's connection with seamless omni-channel experiences;
- Developing key product attributes that drive customer engagement;
- Identity at the core of personalisation.