As a seamless digital engagement journey was top priority for a large retailer, they decided to offer a friction-free shopping experience with easy logins & stored payment information to their customers. But this strategy also opened the doors for attackers. As a result they saw a spike in frauds which in turn can fuel the skepticism of customers towards the brand. This interesting case study revolves around a North American chain of department stores which has a robust brand. They operate stores in North America and numerous outlets in Asia Pacific.
Read this case study now to know about:
- The top 5 pain points of the retailer
- Actual challenges like BOPIS Fraud, Chargebacks & more
- Unique solution & increased visibility of fake users