Background

Increasingly, banking institutions are developing new mobile banking initiatives, enabling customers to perform activities such as performing balance checks, account transactions, payments etc. via a cell phone or PDA.

For M&T Bank, a $65 billion institution based in Buffalo, N.Y., late 2008 was absolutely the wrong time to get into mobile banking:

• The economy was crazy;
• Joblessness was high;
• Spending was down; budgets tight.

And yet, for many reasons, it also was the perfect time to launch this new initiative:

• Tech-savvy customers are demanding the service;
• Institutions nationwide are rolling out their own mobile products;
• M&T could gain a competitive edge if it launched mobile banking - and stand to lose that edge if it didn't.

Ultimately, M&T took the plunge and is rolling out its mobile banking pilot project this December. By this time next year, the institution hopes to have 10% of its customer base enrolled in mobile banking.

Register for this webinar to learn first-hand from M&T executive Matthew Speare about how he sold, launched and expects to benefit from this pilot project, including:

• How he pitched and sold the pilot to skeptical senior leaders;
• The types of solutions and service-providers he evaluated;
• Unique risks that needed to be assessed and mitigated;
• How to derive lessons-learned from other institutions' mistakes;
• The pros and cons of different approaches to mobile banking.

Over the course of this 90-minute webinar, Speare will detail his own institution's case study, from the drawing board to the beta test, and he also will answer real-time questions from session registrants.