Identity & Access Management , Security Operations , Video

Hypr CEO Bojan Simic on Bringing Passwordless to Edge Cases

It Has to Be Easy Enough to Log Into Netflix at a Friend's House With a TV Remote
Bojan Simic, co-founder, CEO and CTO, Hypr

Passwordless authentication will gain traction once it's consistent across devices and addresses edge cases such as logging into Netflix using a remote control, says Hypr CEO Bojan Simic.

See Also: Shift From Perimeter-Based to Identity-Based Security

Accessing Wi-Fi at a friend's house to watch your favorite streaming service can be tedious and time-consuming, but by combining a QR code with a biometric identifier on a smartphone, the whole process can be transformed - without having to deal with passwords, he says.

Firms with the most risk - such as financial services, insurance and critical infrastructure - have led the way in eliminating passwords since they recognize they are less secure, and Simic says simplicity will be vital in bringing passwordless to all (see: FIDO Panel: Remember, Passwordless Is All About Usability).

"Passwords have been around and they've been successful because they're really, really simple," Simic says. "So when we think about passwordless, it has to be just as simple as a password, but it has to be much more secure."

In this video interview with Information Security Media Group from the FIDO Alliance's Authenticate 2022 conference, Simic also discusses:

  • The biggest challenges around making passwordless simple;
  • The market trends around how to eliminate passwords at scale;
  • The benefits of adopting passwordless for financial services firms.

Simic's vision for the elimination of shared secrets and his experience in authentication and cryptography serve as the underlying foundation for Hypr's technology and company strategy. Simic previously served as an information security consultant for Fortune 500 enterprises in the financial and insurance verticals, conducting security architecture reviews, threat modeling and penetration testing. He has a passion for deploying applied cryptography implementations across security-critical software in both the public and private sectors. Simic also serves as Hypr's delegate to the FIDO Alliance board of directors.

About the Author

Michael Novinson

Michael Novinson

Managing Editor, Business, ISMG

Novinson is responsible for covering the vendor and technology landscape. Prior to joining ISMG, he spent four and a half years covering all the major cybersecurity vendors at CRN, with a focus on their programs and offerings for IT service providers. He was recognized for his breaking news coverage of the August 2019 coordinated ransomware attack against local governments in Texas as well as for his continued reporting around the SolarWinds hack in late 2020 and early 2021.

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