Incident & Breach Response , Next-Generation Technologies & Secure Development , Security Operations

How Innovative Security Tools Cut Video Piracy by 85%

Zee Entertainment's Praveen Kumar on How His Firm Protects Intellectual Property
Commander Praveen Kumar, global CISO, Zee Entertainment

Video piracy is a major concern for security teams in the media industry. Commander Praveen Kumar, global CISO of media conglomerate Zee Entertainment and winner of Information Security Media Group's Dynamic CISO Excellence Award for ROI Champion, shares his secret to reducing piracy by 85%.

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The problem of piracy is very unique to the media industry, and implementation of new security tools can vary widely across different companies. Few vendors focus on this industry, which means Kumar had to develop his own solutions.

"This is the space where I had to put on my innovation hat and think differently to solve the problem," he said. "We realized that this is one pain point which the industry is not able to solve, largely because tools are not available and it is not easy to pinpoint where the problem is."

To begin, Kumar and his team went to the adversary. They engaged with the pirates discreetly to understand their modus operandi. "The next stage was to build something to prevent it," he said.

In this video interview with Information Security Media Group at ISMG's Dynamic CISO Excellence Awards and Conference, Kumar discusses:

  • How Zee Entertainment developed tools to control piracy;
  • Why vendors overlook the impact of piracy;
  • The challenges of developing anti-piracy tools.

Kumar is a cyber transformation specialist who leads Zee Entertainment Enterprises' cybersecurity transformation and been instrumental in spearheading secure migration from on-premises to a hybrid, multi-cloud environment. He is an advocate of zero trust network architecture and has more than two decades of experience in technology and cybersecurity. He is a veteran of the Indian Navy.

About the Author

Suparna Goswami

Suparna Goswami

Associate Editor, ISMG

Goswami has more than 10 years of experience in the field of journalism. She has covered a variety of beats including global macro economy, fintech, startups and other business trends. Before joining ISMG, she contributed for Forbes Asia, where she wrote about the Indian startup ecosystem. She has also worked with UK-based International Finance Magazine and leading Indian newspapers, such as DNA and Times of India.

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