Artificial Intelligence & Machine Learning , Events , Next-Generation Technologies & Secure Development

How Generative AI Is Transforming Readers' Experiences

Print and digital media platforms are again undergoing a transformation with a focus on improving reader experiences. Generative AI and LLMs have a role to play in this market, but first media houses will need to overcome the challenges and weigh the pros and cons of adopting this technology, with an eye on ROI, said Rajeev Batra, CIO, Bennett, Coleman & Co. - The Times Group.

See Also: Why the Future of Security Is Identity

"Generative AI is causing a paradigm shift in how the user experience can be managed. It has also cut down the time for research and content preparation. The content can also be curated for the reader," Batra said.

"Despite these advantages, there are challenges to overcome when adopting this technology. The challenge for us is to train the generative AI models on our own content. There are also privacy issues to be addressed when we go out into the public domain to gather information," Batra said.

In this video interview with Information Security Media Group at RSA Conference 2024, Batra also discussed:

• How generative AI affects the reader experiences;
• Streamlining research and content production;
• The challenges of using generative AI and LLMs.

Batra has more than 32 years of global experience in IT strategy, innovation, creating business models and enterprise architecture blueprints from emerging technologies, business transformation and strategic outsourcing, global solutions consulting, green field setup, merger and acquisitions, program management, customer support, technical delivery services, operations and global business development.