VP of Merchant Product Management, First Data
Craig Tieken, vice president of merchant product management, oversees First Data's suite of credit acceptance, debit acceptance, Fleet Card acceptance and ATM reseller product offerings. Tieken has been with First Data since mid-1991, when he joined as a Merchant Services client executive helping merchant customers understand how to use the First Data product suite to grow their merchant business. Since then, he has held increasingly senior roles in First Data corporate conversions, financial institutions, platform consolidations and merchant product management. For the past five years, Tieken has held the position of VP of product management, adding an increasing number of core acquiring products to First Data's portfolio.