Name.com used to block IP addresses to stop scammers, but discovered that many figured out how to get around it. They started using next generation device identification, which goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets, resulting in fewer chargebacks, lower costs, and more revenue.
This case study reviews:
- How Name.com reduced illegal domain purchases by 90%
- How Name.com determines which "customers" are legitimate and which are fraudsters using compromised computers to purchase domains
- Why reducing the number of illegal domain purchases improves relationships with registry partners